Sprawled in their luxurious store are heritage classics that have been spun with a modern twist to meet the needs of a contemporary bride. From bridal trinkets to keepsakes, there is one piece for every budget and style. Custom-built pieces are made keeping in mind that there is a whole new chapter of life that unfolds post your wedding, the detachable jewellery creations, in particular, are ideal investments that will last you forever. Each season ushers a new style wave in spring and autumn just in time for the wedding season. The collections are carefully thought through and designed true to the label’s ethos—traditional with a contemporary touch. 

Although the label’s flagship store is based in Mumbai, Maharashtra, they have a pan-India presence. Many celebrities like Jacqueline Fernandez, Sonam Kapoor Ahuja, Tapsee Pannu, among others have adorned their creations. What constantly draws the audience back to them is the exhaustive selection and variety in every category. 

Featuring embellishments, hand-embroidery, crafts from all over the country all wrapped in a grand aesthetic, Rare Heritage goes beyond creating beautiful creations, they also work towards uplifting craftsmen and giving ancient techniques a modern market. 

The eventual goal for the brand is to have every bride have a piece by rare Heritage, with a 95% conversion rate, it doesn’t seem impossible, in fact, it’s closer than you can imagine.