Hailing from the city of Kotah, Rajasthan, the label was originally launched by GDK Jewels in the 18th century. Over the past two centuries, Kotawal has preserved the fine art of diamond jewellery making and only uplifted it over time. In fact, one of the biggest challenges with diamonds is mixing them with other gemstones without losing focus, Kotawala has the keen eye to make each gem shine alike and most importantly, make them shine in harmony.

“Our collections represent a journey through heritage, traditions, culture and modernity and your treasure to preserve forever. We guarantee that each and every jewel bearing the Kotawala mark is perfect, unparalleled in quality and workmanship.”

What works in jewellery now is effective styling and how people are being able to put the pieces together, like Kolkata’s wonder boy Sabyasachi Mukherjee does, in an organic way that even disparate looks fall seamlessly together. “Jewellery is a decoration; it enhances your beauty, and now we have seen that the jewellery the bride wears, its motifs, are added on to the groom’s sherwani to make a kind of bonding between the two in a subtle, almost invisible manner,” he says, adding that he never personally wears any jewels.

The brand which upholds Indianness with pride never uses a European face. Rather, ‘Dream Girl’ Hema Malini they find to be apt as a celeb, who could carry off their bold pieces with confidence. Even Devdas star and BJP member Kirron Kher who wears jewellery beautifully with her brocade saris is a perfect example of a Rambhajo woman. A petite star would never do justice to the heritage and nostalgia the brand brings along with it as it is statement-y and khandani. “Expertise to craft is one thing; trust is something we have learnt to value more, as that’s what keeps you afloat and also sets you apart from others in the trade,” he concludes.