Summer by Priyanka Gupta: Summer is for falling in love
Summer is for falling in love
Celebrate summer all year round with Priyanka Gupta –her label embodies the beauty of summer in every silhouette.
Text by Nirja Dutt
Visit – https://www.lovesummer.in/
Fusing Indian craftsmanship and European aesthetics, Summer by Priyanka Gupta is a product of Gupta’s favourite season of warmth and cheer. With ensembles that are embedded in a contemporary aesthetic, the traditional execution of embellishment and textures illustrates the brand’s overall look, feel and mood. of vintage royalty and an era long lost.
With a melange of soft pastels and delicate neutrals, Gupta enables the idea of amalgamating the leisure and charm of Victorian embroideries into people’s wardrobes. The illustrative embroideries and nature-inspired motifs lyrically sprawl through the design ethos of each garment, allowing the light and flowy aura of the season through the collections.
The USP of Summer by Priyanka Gupta lies in its delicate balance of timelessness that rests in a crossover of exquisite Indian embroideries with a modern take. Evoking a sense of nostalgia, the offerings also foray into clothes and accessories that together add the perfect juxtaposition of the label’s mood. Summer is a perfect amalgamation of Victorian craftsmanship and Indian traditions.
Helmed by a quintessentially feminine design language, the most loved and purchased garment remains the sari. Its explorations meditate on the idyllic mettle that combines the brand’s masterfully crafted fabrics in their most natural format. Dreamt in exquisite embroideries, soft hues and painterly motifs, each one has a story to tell. Elegant and effortless, the sari is Summer by Priyanka Gupta’s playground for expressing their masterful craftsmanship.
Expanding the collections mindfully, the label also includes easy everyday dresses.
These dresses incorporate vintage embroidery techniques, breathable natural fabrics, and conservative silhouettes. Anchored with this very thought, Summer by Priyanka Gupta also crafts a variety of other categories including tunics, tops, pants and more with the nostalgic charm that is embedded with the innate elegance of Indian textiles.
Intended to spread the joy of summer all year round, the label is also constantly inspired by the vibrancy of nature in the season. Florals hold a special significance, evoking a sense of joy and freshness that aligns perfectly with the essence of Summer by Priyanka Gupta. Incorporating organic elements into the design philosophy, each garment creates a visually pleasing and uplifting feeling.
Indulge in Summer by Priyanka for occasions that need you to be dressed with a little extra flare, the graceful extras are perfect for adding that much needed touch of joy to your wardrobe.