
MasterG

MasterG
Being a pivot from everything
A/W 2021
In the world of fashion, breaking the norm may be the trend but behind closed doors, there are few who are looking inwards and changing the narrative, MasterG is India’s first all-women ecosystem that meditates on empowering them for a skilled future.
It’s not uncommon to feel like we aren’t doing enough for our society, in a country like India, there is a constant need to capacitate, invest and warrant causes that need a louder voice, one in particular caught founder Gayatri Jolly’s eye and once she saw it, there was no looking back. Welcome, MasterG, a forum that works tirelessly to skill women to foray into the artisanal territory of making garments. Each woman who walks in strides out with a skill and shield to make a definitive change.
After graduating from Parsons, New York, and working with the big wigs of the industry like Armani, Diane Von Furstenburg, Jolly gained experience in design and management in the fashion industry. Once she was back, the disparity in the workforce between men and women was evident and glaring and she knew she had to do something about it. That led to the birth of MasterG, wherein she designed the ‘Breaking Patterns Pedagogy’ to make it an ideological tool to inspire systemic and generational changes. She is driven to democratize the power of making patterns and provide affordable training to individuals who aspire to, but lack the access to tools to realise their fullest potential.


The aim is simple, to break the pattern of exclusion and welcome women pattern makers, moreover decision makers in the industry and the world. More importantly, to introduce a new definition of business which is ecologically as well as socially sustainable. “We have realised that fast growth and financial success does not result in social consciousness towards gender parity, ethical production and raising a humane industry” adds Jolly.
Since 2015 over 2000 women hailing from the marginalised neighborhoods have enabled their potential by breaking out of patterns of disparity. With 7 active Training Centers, we are partaking in building resilient communities across Delhi, Haryana, Uttar Pradesh and Gujarat. Around 25 centres more to come by the end of 2021.
Being a part of the 131 companies that Acumen (a leading global company investor), they have reached marginalised neighbourhoods better and created a data-driven impact to break the last frontier that keeps women from becoming figures of mastery. What lies ahead is a plan to develop a digital platform, audio-visual resources in regional languages and scaling our training to reach more underserved youth, pan India.