Bright hues sprung with fine beads, sequins, a flurry of charms and more, Papa Don’t Preach by Shubhika gives a new definition to how you see your traditional ensembles. With an innate nature of playfulness, each piece is threaded to perfection while keeping this very thought in mind.

While the label was brought to life when now designer Shubhika Davda was still just a student and she would manage her time between college and running a bespoke atelier that tailored thought-provoking pieces. Over the years, Shubhika created a name for herself by creating a brand that not only catered to clothes but a whole mood that captured accessories in the same breath. They were equally dramatic and very very distinctive from what was available.

Each collection has a unique stronghold over her iconic aesthetic and is presented with ensembles, accessories, jewellery, shoes and more to match. Completing each look from start to finish without batting an eyelid, simply answering the forever question that troubles every bride—what would I wear with this?

Head to her for a fresh take on how you can contemporise your traditional ensemble with the power of great design and colour. Don’t be afraid to take a chance, there is something for every style, mood and function that awaits you. Redefining what Indian couture could actually be, Papa Don’t Preach by Shubhika is the designer you need when you truly want to light up your look.