The ideology behind the label is simple and unassuming—it is about dressing real women while reliving the designs and the artistic influences of the eras gone by.

While their collections showcase vintage floral wines and motifs inspired from Mughal architecture embellished with ornate gold embroidery, Mukaish work and the richness of threadwork, they restructure the garments to suit the sensibilities of a new-age woman. 

Talking about their clothing, Tanveer says, “While designing or conceptualising, our main aim is to cater and celebrate the woman, make her feel beautiful and at the same time comfortable in our clothes.” Hence, all their garments are based on an amalgamation of comfort and style. About their upcoming summer collection, she adds, “The collection is for a woman, who wants to look stylish, but still be comfortable in what she wears. It has classic silhouettes in an array of soft, pleasing summer colours.” 

Bridal lehengas, sharara sets, salwar sets, and kurtas etc. designed in a rainbow of colours from delicate pastels to brighter hues form the repertoire of the label. Easy-to wear silhouettes for cocktail gatherings, engagements, fine but royal-looking embroidery for celebration wear and contemporary day dresses ensure there is something for everyone here. With the purpose of offering its customers’ best quality and great designs at an affordable price, they have kept the range of their garments starting from ₹10,000 and going up to ₹40,000 to stay true to their concept.

Tanveer puts the spirit behind the brand succinctly, “Tanveer, Rim & Saniya as a brand has been successful in connecting with and capturing customer interests. We live in a time of unlimited choices and hope and strive to stay relevant in our customer’s minds as the best option for meeting their needs.” With the client at the heart of the brand, Tanveer believes more valuable than deciding the silhouettes, embroideries and designing, is the “trust we can instil in our customers. We like to believe that our USP is that we understand the needs of our customers and can communicate with them through our clothes,” she adds.

With an evergrowing list of celebrity patrons including Radhika Apte, Sonal Chauhan, Daisy Shah, Sana Khan to name a few the brand is fast gaining reputation. But as valuable is each customer to them, celebrity or not, so is each dress they have ever designed. Tanveer says, “We don’t have a single piece that is close to our heart since the whole collection is conceptualised and designed with equal amounts of love and care.” 

But is all this love and perfection worth it in this age of social media, where everything gets recognition and is written off within a matter of a few minutes? Tanveer says, “While fine-tuning and evolving the brand is important, customers remember you and your product if they have a clear point of reference.” thereby acknowledging the fact that an ensemble worn by someone known—personally or a celebrity— always wins more brownie points. With brother Arzan Shad handling social media marketing for the brand, they are hoping for a promising year ahead.