Showcasing Mero Studio Glamour
Showcasing Mero Studio Glamour
S/S 2020
With glamour as a muse, siblings, MEHAR and ROSELYN, are carving an identity for their brand ‘Méro’ studio.
A blend of contemporary chic with lyrical retro definitions is how Méro studio likes to be interpreted. For the sister duo, Mehar Juneja and Roselyn Kochar, this juxtaposition of two fashion concepts—street-style with vintage—happened naturally since it reflects a part of both their personalities. “Just as the acronym ‘Méro’ has been formed fusing both our names (Me from Mehar and Ro from Roselyn), the brand’s fashion genre has also been developed as a fusion of both our tastes,” Mehar adds. She adds that while Roselyn’s style is more sophisticated and chic, her own preference leans towards urban, funky street fashion. “By putting our heads together, Méro reflects both these distinguished themes,” she adds. Additionally the word ‘mero’ in Hungarian means ‘made to measure’, making the name, logically and intrinsically feel right.
Mehar, a humanities student at school, and Roselyn a commerce student decided to take up design as their major in University since, “Both of us have always been obsessed with glamour and have a shared taste for it,” Mehar says. While she sought fashion styling at Pearl Academy, New Delhi, Roselyn took up Interior Architecture at Ansal University. This digression from the previous line of study was organic for both the sisters given their challenge-acknowledging attitudes. “We are optimists; we aspire to reach higher than our capabilities. We like to challenge ourselves,” Mehar says. The brand, which started production in July 2019, was just a fledgling but that did not deter the sisters from launching their collection at their first pop-up on 5th October 2019. Within a span of three months, they were ready to make their presence felt. The range of the garments at Méro starts from ₹15,000 and goes up to ₹25,000.
“We both started with great passion and enthusiasm and aspire to continue with it. We’ve had good days and disastrous ones, but we’ve always tried to retain that zeal and make amendments as a team. If one went down, the other helped,” Mehar adds. Just like the brand name, the sisters work seamlessly together. Roselyn looks after the design, while Mehar is the Marketing Head and manages public relations and advertisements. Mehar explains, “It’s team effort which works in our favour. Every decision, be it creative or marketing, is taken together.”
But where the roles are divided, the vision for the brand is shared. “Our main goal for the brand is to make luxurious fabrics, quality designs, and current trends accessible at healthy prices,” Mehar says. With coordinated sets being the premise of the brand, Méro’s repertoire also includes dresses, skirts with various styles of jackets, tops with different sleeve cuts, and powerful pantsuits. The garments are produced in-house at the brand’s manufacturing unit in Jonapur, Delhi that doubles up as their retail store. Each fabric—from duchess satin, organza, velvet, tweed, suede— is handpicked and imported, keeping in mind the ensembles’ silhouettes. From plaids, checks, and weaves, inspiring prints are lined up in Méro’s next collection.
A confessed Bollywood fashion junkie Mehar sees fashionista Sonam Kapoor Ahuja befitting the brand ethos of Méro. For her, Sonam is, “One of the most experimental actresses in the industry. Moreover, she will complement our concept beautifully with her classy and upbeat style”, adds Mehar.
While in the previous line—their first summer venture— they offered classy and chic clothes with minimal bling (a guilty pleasure of the siblings), their winter collection “Plush” is experimental yet sophisticated with a focus on coordinated sets, powerful silhouettes and exaggerated sleeves. They have zeroed in on velvets, tweeds, suedes, jacquards and a colour palette that is as versatile as their personalities.
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