The Enduring Allure of Time
The Enduring Allure of Time
The Story of Rare and Precious Platinum
Cherished for its enduring beauty, fascinating history and its unique properties, this precious metal – platinum continues to captivate audiences forever more.
The rare metal first came to life billions of years ago through a meteorite crash and was then scattered around earth in select pockets for it to be found and crafted into timeless jewels. The timelessness of platinum comes from properties innate to it. Foremost among them is the unchangeable nature of platinum that crafts the blueprint in designing timeless jewellery that will last forever and its symbolism as a metal of love. It is therefore no surprise that this has been a go-to metal for nobility, royals and collectors of the past as well as celebrities & young consumers of jewellery today – the rarity and preciousness of platinum has always made it desirable for the moments extraordinary & deeply treasured through the passage of time.
Today, the Platinum Guild India makes the wondrous qualities of this metal come to life in myriad ways – by way of jewellery, immersive exhibits, engaging collaborations and so much more, ensuring this metal continues to enamor one and all!
So, what is it that truly makes platinum rare and timeless in appeal? Here’s what you should know:
Elements of the best
Born from the heavens, the qualities of this precious metal span across its luminescent white sheen to its durable nature. While the best of the best has veered to it for centuries it is first and foremost due to its one-of-a-kind nature. That is, the naturally white color of platinum that never fades nor changes over time. Or its everlasting satiny sheen, that remains untouched, a testament to its non-reactive, enduring quality that is distinct, and unmatched in jewellery.
Fortitude of finery
The allure of platinum also lies in its unparalleled strength, surpassing the endurance of most other precious metals. Its density and composition grant it a durability that’s second to none, providing the perfect settings to hold the most exquisite gemstones. With a resilience that defies time, platinum stands as a steadfast companion, elegantly resisting and enduring the ravages of wear and tear, much better than its counterparts.
Precious and rare
What makes platinum truly rare is the scarcity of its existence itself. Did you know that if all the world’s platinum was used to fill an Olympic-size swimming pool, it would barely reach our ankles!? Further, the metal’s uncompromising durability allows it to be drawn into really thin wires, and into fine, intricate designs that can’t be achieved in any other metal without compromising on purity! Little wonder that only the most astute artisans and designers can truly render platinum into fine jewellery.
Noble nature
Due to its inherent noble characteristics, platinum is hypoallergenic…just another reason to wear platinum jewellery on special occasions and milestones, regardless of weather and seasonal changes or even skin types. Much like that date, the moment and it’s reminiscence, the piece remains eternally there, as a tactile marker of your memories
Colour me platinum!
Platinum stands distinctive amidst comparisons with white gold owing to its properties of being rare, being true and pure in its composition, being strong and enduring. . Unlike its counterpart, platinum’s inherent whiteness needs no enhancement by way of mixing an alloy. White gold’s own composition would never be able to mimic the purity, unchanging color, and eternal nature of platinum.
Timeless expression of love
Much like the enigmatic nature of love itself, platinum brings it to life in its materiality —its unchanged strength, its unfading nature, its rarity and preciousness , all of which translates love’s very nature and the way you feel about it into the prized jewellery you never want to part with It is these properties that make platinum a peerless choice as a symbol of enduring affection, love. Beyond engagement rings, platinum resonates deeply with both men and women, as a symbol of authenticity, and individuality. It has transcended the boundaries of mere adornment, evolving into a statement of personal expression and emotion, and making it the perfect gift for a special occasion. Platinum is a gentle nod to sophistication, resilience, and timeless elegance…each expressed across categories including men’s jewellery, red carpet worthy creations and last but not least, exquisite pieces from Platinum Evara and Platinum Love Bands for special occasions that make YOU feel special!
Most of all, while love can be expressed in various forms, it is the one sealed with platinum that makes it rare and everlasting.
